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Jimmy bowls into the brewery
England cricketer, James Anderson paid a visit to Marston’s Brewery in Burton Upon Trent yesterday to mark the start of a twelve-month long ambassadorial role with the brewer. 23th November 2014
He accompanied Emma Gilleland, Director of Supply Chain on a tour to learn about brewing and to discuss ideas for a beer of his own. He also paid a visit to the Marston’s on-site cooper, Mark Newton for an insight into the traditional barrel-making craft, even trying his hand at a few of the skills himself.
After the tour James was joined by another fast bowler, ex-England player, Steve Harmison for a question and answer session at the Visitor’s Centre in front of an invited audience of staff and customers. There they offered an insight into their backgrounds, their training regimes and how they dealt with injuries, media attention and working in the England team.
James commented: “I was amazed to learn that there was so much that went into brewing beer – it was a fascinating insight. Now I have talked Emma about the style of beer that I enjoy and the ingredients that we can use I am really looking forward to creating my own!”
Gaynor Green, Marston’s Marketing Manager added: “We are really looking forward to working with Jimmy over the next year in the run up to the Investec Ashes next summer. As a long-time supporter of cricket it was also wonderful for brewery staff and top customers to come and meet two cricketing legends; to be able to ask them questions and have their photos taken. It was a great day.”
Marston’s has been associated with English cricket at a national level since 2007, and are committed to support the ECB until 2017 in one of the longest standing commercial partnerships for the team. In addition, they have partnerships with four Test Match grounds and number of regional leagues and local club sponsorships.