This report represents a unique insight into consumer and market trends in the growing premium bottled ale (PBA) category compiled by market leader Marston’s.

In a beer market where margins continue to be under pressure, the PBA sector delivers more value for retailers and is continuing to grow (+4.7% MAT YOY*)

Against a backdrop of economic uncertainty, more consumers are buying into premium bottled ale and interest in the category has never been greater.

PBAs have recruited over 700,000 new shoppers in the last year and for the first time, the number of shoppers buying bottled ale overtook those shopping for canned ale.

You can download the full report here

Further information

For further information and any queries raised by the report, please contact Marston’s Take Home Category Manager, Justin Way – Justin.way@marstons.co.uk

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Date created: 27 July 2009