News & Updates
A unique bottled beer created by three injured veterans in partnership with Marston’s will raise funds for the Help for Heroes charity. 27th October 2014
It is brewed at the Burton Upon Trent based brewery by Innovations Brewer, Genevieve Upton with three ex-Servicemen Pete Dunning, Dan ‘Baz’ Whittingham and Simon Brown who were all injured in action whilst serving for the British Forces. All three are members of the Help for Heroes’ Band of Brothers which offers lifelong support to Service men and women.
Pete, Baz and Simon worked on the beer’s recipe at the brewery in July with Genevieve and believe they have come up with one that will win over ale drinkers as well as the growing number of traditional lager fans who are now switching to lighter brews but with more flavour.
On a return visit to the brewery to see his finished beer, Simon Brown said: “We wanted a modern tasting ale and Pete, Baz and I all had a definite idea of how we wanted the beer to taste. Genevieve was brilliant in capturing that for us.
“We hope members of the public, when they are doing their weekly shop, will think about the wounded and pop a couple of bottles into their shopping basket.”
The label for Help for Heroes beer, which has a strength of 4.2% ABV, bears the slogan, “Created by Heroes; Brewed by Marston’s; Enjoyed by Everyone.”
Richard Westwood, Managing Director of Marston’s Beer Company said: “We are enormously proud to be associated with Help for Heroes. Everyone involved in this project has been bowled over by the fantastic work that they do with injured servicemen. We hope that the beer will raise awareness for the work done by the charity as well as raising some money.”
It is on sale in 250 Tesco stores across the UK, priced at £1.97. Five pence from the sale of each bottle will go to Help for Heroes which supports injured members of the Armed Forces and their families.