Jennings heads off on a new adventure!

Jennings heads off on a new adventure

Jennings Brewery is all set to unveil a new look for its four core ales celebrating its Lake District heritage in a series of refreshed designs.

The new permanent pump clips and creative platform, which celebrates the Cumbrian heritage of Jennings, echo the 'Explore More' theme of the brewery. Jennings has adopted this to encourage its drinkers to embrace their spirit for adventure.

Launching a new creative platform for such a well established brand hasn't been a light-hearted decision for the brewery and the new-look stems from extensive consumer research in and out of the heartland.

Marketing manager, Gaynor Green said: "We are proud of our traditions here at Jennings, where the real art is in the brewing itself. The head brewer and his team use their years of experience and traditional brewing methods to create a range of superb Lakeland Ales."

"However, we felt that a new creative approach was needed to reflect the perceptions and associations with Jennings, whilst giving it a more contemporary edge to appeal to a wider audience.

Jennings Brewery was keen to incorporate imagery that showcased the spirit, vibrancy and fun of life in the Lake District.

Gaynor Green adds: "We are delighted with new design for the Jennings pump clips and bottle labels. The new branding will be rolled out from May 2014 and the following POS will be available to pubs.

• Pumpclips
• Glassware
• Dripmats
• Bar runner
• Merchandise

If you would like more information on Jennings then please contact Sarah Grave at Jennings on 01900 820312