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Marston’s Help for Heroes beer is launched on draught in pubs

The unique beer created by three injured veterans in partnership with Marston’s to raise funds for the Help for Heroes charity is now available throughout the Marston’s pub estate. 5th February 2015

It is brewed at the Burton Upon Trent based brewery by Innovations Brewer, Genevieve Upton with three ex-Servicemen Pete Dunning, Dan ‘Baz’ Whittingham and Simon Brown who were all injured in action whilst serving for the British Forces. All three are members of the Help for Heroes’ Band of Brothers which offers lifelong support to Service men and women.

Pete, Baz and Simon worked on the beer’s recipe at the brewery in 2014 with Genevieve and believe they have come up with one that will appeal to ale drinkers as well as traditional lager fans who are now switching to lighter brews but with more flavour.

On a return visit to the brewery to see his finished beer, Simon Brown said: “We wanted a modern-tasting ale and Pete, Baz and I all had a definite idea of how we wanted the beer to taste. Genevieve was brilliant in capturing that for us.

“We hope pub goers will try a beer when they go to the bar and raise a glass to our wounded veterans. If they enjoy the beer and fancy adding a donation to Help for Heroes, even better! ”

The pump clip for Help for Heroes beer, which has a strength of 4.2% ABV, bears the slogan, “Created by Heroes; Brewed by Marston’s; Enjoyed by Everyone.”

Richard Westwood, Managing Director of Marston’s Beer Company said: “We are enormously proud to be associated with Help for Heroes. Everyone involved in this project has been bowled over by the fantastic work that they do with injured servicemen. We hope that the beer will raise awareness for the work done by the charity as well as raising some money through beer sales and donations.”

6 pence from the sale of each pint will go to Help for Heroes which supports injured members of the Armed Forces and their families and participating pubs will be displaying a collection tin, a display box with Help for Heroes wrist bands and a banner.

The photographs shows Simon Brown, Help for Heroes veteran with Genevieve Upton, Marston’s Brewer. The other images depict Pete Dunning, Dan ‘Baz’ Whittingham and Simon Brown as the three wounded veterans.

Gen and Simon outside Saxon Penny Lichfield

Pete Simon Dan Marstons sign portrait

This film is about Marston’s launches Help for Heroes beer in pubs.

Dan Pete sample room

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