The achievement of our strategic aims is reliant upon an ethical approach to the way we treat our customers, employees, communities and environment.
Marston’s has a proud record of respecting our customers and caring for our employees. We have a proud legacy of our pubs and breweries being an intrinsic part of their local communities. The high esteem with which our pubs and beers are held is never taken for granted. The Board recognises that Marston’s long term success will always be reliant upon the character of our operations. This report will give the reader an accurate impression of the breadth and depth of what characterises us as a responsible business.
We proudly take a responsible approach to business, and our progress on ethical matters is of importance to the Board. Marston’s makes an important contribution to the local economies across the UK and employs around 14,000 people, many of whom are young. Our business has changed in recent years, including the successful expansion of our pub-restaurants helping us to serve around 35 million meals each year. We continue to invest in developing the quality of our food range, and the dietary information available regarding the ingredients. This year we have reassessed our CR strategy and considered its alignment with our corporate vision to make Marston’s the place to be for our customers, our people and investors.
I hope you find the information in this report useful, if you would like more information please do contact us (www.marstons.co.uk/contact).
Chief Executive Officer
The responsibility for ensuring that Marston’s operates in an ethical manner is that of the Board. In order to ensure that the strategic goals are achieved in a manner consistent with the company’s ethics and to help communicate these values to our operations teams the Board setup some years ago a CR Committee headed by the Corporate Risk Director. The Committee sets the CR strategy, defines targets where appropriate, and has oversight of the actions taken by the business to achieve the strategy. The CR Committee is in consultation with the wider business concerning how the company engages with employees, customers, communities, charities and the environment. The CR strategy and progress on action points is reported to the Board.
During 2016 the CR Committee reassessed its strategy to ensure it supports the Group’s long-term growth and commercial objectives. The Committee considered its future approach in relation to emerging trends impacting our customers and employees. Our key stakeholders were surveyed so that we could better define our CR priorities.
|Our priorities||Our goals|
|1. We care about our customers’ wellbeing||Food safety, health options, responsible marketing|
|2. We invest in our people||Health & safety, employee engagement, training and development|
|3. We partner with suppliers who share our values||Ethical sourcing|
|4. We celebrate our local communities||Charitable support, community involvement|
|5. We reduce our environmental impacts||Waste segregation, water efficiency, CO2 emissions|
The CR vision is aligned with the Group’s ambition, purpose and Ways of Working, and aims to focus attention upon our CR goals and actions.
|Business Objective||CR goals|
|1. Operating a high quality pub estate||Health and safety, employee engagement, training and development, environmental impacts.|
|2. Targeting growth: building pub-restaurants, Premium pubs and further developing Franchise||Health and safety, ethical sourcing|
|3. Increased investment in rooms||Health & safety, ethical sourcing, training and development|
|4. Offering the best consumer experience:
Quality, service, value and innovation
|Food safety, responsible marketing of alcohol, employee
Engagement, training and development
|5. Leadership in the UK beer market||Health & safety, responsible marketing of alcohol, employee engagement, training and development, charitable giving, community engagement, environmental impact|
|6. Ensuring people are at the heart of our business||Health & safety, employee engagement, training and development, charitable giving, community engagement|