Corporate Strategy


Our corporate strategy centres on making Marston’s the place to be for our people, our customers and our shareholders.

  • We want to recruit, develop and retain the best quality people in our industry.
  • We want our customers to visit our pubs, bars and lodges time and time again.
  • We want our consumers to love our products and enjoy them regularly.
  • We want to be the place where shareholders invest in us for the long-term, supporting our strategy.

How will we do this?

Our core purpose is focused on helping people to feel good. We know that if our employees make a positive difference, they’ll enjoy working for Marston’s. This ‘feel good factor’ will then be passed onto our customers and stakeholders through our quality products, inspiring environments and great service.

By helping our people feel good, we start a chain reaction that results in customers buying more of our products and returning to experience our hospitality time and time again. This in turn helps us to meet our key Group strategic and financial objectives, making our investors feel good too!

Ultimately, there are two key objectives to our strategy...

  • Operating high quality pubs and lodges offering great places to drink, eat and stay.
  • Operating a ‘best in class’ beer business with a wide range of premium and local brands and great service.

These objectives highlight the areas we intend to focus on both now and in the future to make our business a success and to meet our employee, customer, investor and stakeholder needs. If you’re hungry for more, you can find more in our latest annual report which you’ll find here.

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