Marston's annual On and Off-Trade beer reports are now available.
28th June 2019
Marston's annual On and Off-Trade beer reports are now available, highlighting the latest trends in the ale and lager markets.
The reports, based on feedback from over 4,000 drinkers across the UK, are the perfect companion for pub managers and supermarket buyers looking to make the most of their drinks offerings. They provide insight into what customers want when choosing their ale and lager, industry trends, and the performance of different types of beer.
This year's reports show that:
Commenting on the findings, Louise Fleming, Head of Consumer Marketing, said: "Understanding the drinker will help pubs and supermarkets to sell more beer. Providing the correct range is key to increase sales, and with more drinkers now wanting to be able to experiment, getting the balance between choice and quality is essential.
"It’s important to understand how lifestyle trends will affect the future of innovation in beer, bringing the customer into the heart of everything we do."