Off Trade Beer Report 2019/20

We are passionate about beer and we know you are too, that’s why each year, we create our annual Off Trade Beer Report. The perfect guide for UK retailers, our report helps you tap into the latest drinks trends and consumer insight to grow your beer sales in the year ahead.

Key findings include:

  • Understanding the drinker is crucial for selling more beer, ale drinkers are the most experimental within the category and will spend more than lager drinkers
  • Convenience presents a big opportunity for retailers, bottled ale has the biggest under-trade of any beer category in the convenience channel, with a £103M sales opportunity
  • As consumers become increasingly concerned about health and wellbeing, the low/no alcohol category has seen growth of 60% within the Off Trade since 2017

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